E-commerce 2012 8th edition by kenneth laudon

E-Commerce business, technology, society. Skip to content Skip to search. Publishing as Prentice Hall. Slide Insight on Technology: We were unable to find this edition in any bookshop we are able to search.

You also may like to try some of these bookshopswhich may or may not sell this item. Rraver already recently rated this item. This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent kennehh framework for understanding the field. To use this website, you must agree to our Privacy Policyincluding cookie policy. Separate different tags with a comma.

Carool as Prentice Hall Potential Limitations on the Growth of B2C E-commerce Expensive technology Sophisticated skill set Persistent cultural attraction of physical markets and traditional shopping experiences Persistent global inequality limiting access to telephones and computers Saturation and ceiling effects Slide Sign Up Already have an access code?

Understand how companies have responded to the Internet with e-business. What are some ,enneth the new types of marketing that social networks have spawned?

Publishing as Prentice Hall Web 2. Ethics, law, and e-commerce 9. This website uses cookies to improve your experience while you navigate through the website.

Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website.

These cookies will be stored in your browser only with your consent. Overview Features Contents Order Overview. Description For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Chapter-Opening Cases. These cases relate the key objectives of the chapter to a real-life E-commerce business venture. Each chapter contains two or three short real-world cases that illustrate the themes of technology, business, and society. These cases provide students with a rich understanding of e-commerce and up-to-date coverage of leading controversies and developments. Some of the topics these cases address are: The declining cost of creating e-commerce sites The apps ecosystem The Long Tail of Internet marketing Cloud computing The ability of governments to regulate Internet content How to design websites for accessibility The challenges faced by luxury marketers in online marketing The security risks involved with using smartphones Social operating systems The future of books Chapter-Closing Case Studies.

Each chapter concludes with a case study based on a real-world organization. At the end of each chapter are a number of projects that encourage students to apply chapter concepts using higher-level evaluation skills.

Many of these projects make use of the Internet and require students to present their findings in an oral presentation or written report. New to This Edition. Provide students with the latest information : All case studies and stories have been updated to reflect the current year.

Previous editions. E-Commerce , 7th Edition. Sign In We're sorry!